Write down the constants
Record the type hierarchy, colour relationships, photographic light and tone of voice. Then identify which elements are allowed to vary. This is what keeps a person, a plate of food and a product from looking like three different accounts.
Adapt the story
A reel needs timing, a carousel needs sequence and a photograph needs a point of focus. Carry the central idea across them, but rebuild its presentation for each format. Cropping the same artwork is not a complete adaptation.
Review in context
Inspect the work on a phone with realistic captions and cover crops. Check subtitles, contrast and the first frame. Compare pieces together as a month of communication, not just as isolated beautiful files.
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